I’ve sold software for companies as recently as 4 years ago. Here is a typical customer (prospect) experience. Someone from marketing creates a compelling landing page with a link to download a whitepaper. After you click
Asses In Seats
We are making a bet that there are people who plan to open offices that would be interested in used furniture that can’t easily access it today. One piece of that bet rests on the stories that companies tell about themselves.
Inspiration from Danny Meyer
After you fight your way over the finish line and sign your lease, you trigger a new set of tasks that you probably heard about from your broker. Here are the things that you now own, that will require your time and dollars.
Trust and Belief
I recently finished Danny Meyer’s “Setting the Table.” I wish I had found this sooner (I think the book is more than 10 years old). I found this book by following a discussion on twitter. Josh Brown, @reformedbroker, was talking about getting the chance to meet Danny which sparked a conversation in his replies.
We made this. Will you buy it?
The customer development process is a slog. Each day can be a gut check when you have zero customers. When you have built something and put it out into the world and it is met with crickets, a few things could be happening…
Barney Waters K-Swiss
We think there is an opportunity to improve the tenant experience before they sign a lease in your building. The process for a tenant to “buy” office space is loaded with tasks and friction.
Searching for a problem...
I spent the ride in this morning listening to Dave G from Drift's podcast…
As we build the foundation of blacksmith.work, it’s really interesting to me (and maybe to you?) to document where we are and where we’ve been in our very short existence.
I am a huge Seth Godin fan. This morning I listened to his latest podcast (https://www.akimbo.me/) titled “Supple”. I love that word. Feels good to say. Here’s how google dictionary defines it: bending and moving easily and gracefully; flexible. The antonym would be brittle.
What is blacksmith.work?
What’s happening with Tenant Experience?
Maybe it makes sense to start with the name of our business?
If you’ve ever gone through the process of naming a business, I’m sure you can relate to the process. You start with a blank sheet of paper where you write down words, pieces of sentences, and ideas that you hope to mash together into something coherent.