Now

I’ve sold software for companies as recently as 4 years ago. Here is a typical customer (prospect) experience. Someone from marketing creates a compelling landing page with a link to download a whitepaper. After you click



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Scrappy Teams

We are making a bet that there are people who plan to open offices that would be interested in used furniture that can’t easily access it today. One piece of that bet rests on the stories that companies tell about themselves.



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Asses In Seats

After you fight your way over the finish line and sign your lease, you trigger a new set of tasks that you probably heard about from your broker. Here are the things that you now own, that will require your time and dollars.



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Inspiration from Danny Meyer

I recently finished Danny Meyer’s “Setting the Table.” I wish I had found this sooner (I think the book is more than 10 years old). I found this book by following a discussion on twitter. Josh Brown, @reformedbroker, was talking about getting the chance to meet Danny which sparked a conversation in his replies.



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Trust and Belief

The customer development process is a slog. Each day can be a gut check when you have zero customers. When you have built something and put it out into the world and it is met with crickets, a few things could be happening…



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Supple

I am a huge Seth Godin fan. This morning I listened to his latest podcast (https://www.akimbo.me/) titled “Supple”. I love that word. Feels good to say. Here’s how google dictionary defines it: bending and moving easily and gracefully; flexible. The antonym would be brittle.


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Tom Sullivan
What is blacksmith.work?

Maybe it makes sense to start with the name of our business?

If you’ve ever gone through the process of naming a business, I’m sure you can relate to the process. You start with a blank sheet of paper where you write down words, pieces of sentences, and ideas that you hope to mash together into something coherent.

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