[ journal ]
I’ve sold software for companies as recently as 4 years ago. Here is a typical customer (prospect) experience. Someone from marketing creates a compelling landing page with a link to download a whitepaper. After you click
We are making a bet that there are people who plan to open offices that would be interested in used furniture that can’t easily access it today. One piece of that bet rests on the stories that companies tell about themselves.
After you fight your way over the finish line and sign your lease, you trigger a new set of tasks that you probably heard about from your broker. Here are the things that you now own, that will require your time and dollars.
I recently finished Danny Meyer’s “Setting the Table.” I wish I had found this sooner (I think the book is more than 10 years old). I found this book by following a discussion on twitter. Josh Brown, @reformedbroker, was talking about getting the chance to meet Danny which sparked a conversation in his replies.
The customer development process is a slog. Each day can be a gut check when you have zero customers. When you have built something and put it out into the world and it is met with crickets, a few things could be happening…
We think there is an opportunity to improve the tenant experience before they sign a lease in your building. The process for a tenant to “buy” office space is loaded with tasks and friction.